TL;DR Crossref and Datacite provide a service to link publications and data. The easiest way for Crossref members to participate in this is to cite data using DataCite DOIs and to include them in the references within the metadata deposit. These data citations are automatically detected. Alternatively and/or additionally, Crossref members can deposit data citations (regardless of identifier) as a relation type in the metadata. Data & software citations from both methods are freely propagated.